Leveraging Shopify Apps for Enhanced Marketing Automation

Shopify marketing automation dashboard showing workflow triggers and performance metrics

Marketing automation is the pragmatic backbone of modern ecommerce. For U.S.-based Shopify merchants, the right collection of apps can turn repetitive tasks into profitable, measurable customer journeys  from first touch to repeat purchase. This guide lays out a practical, professional playbook which apps to prioritize, step-by-step workflows you can implement in the next 30–90 days, […]