Adapting Your Shopify Store for the Indian Consumer | S3B Global
India’s online shoppers are unique: massive mobile-first adoption, strong regional and cultural signals, distinct payment preferences (UPI, wallets, cash-on-delivery), and high emphasis on reliable delivery and returns. If you run a Shopify store and want to scale in India, a straight transplant of a Western store won’t cut it you need to localize product experience, […]